PENGARUH EXPERIENTIAL MARKETING, PRICE PERCEPTION DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA PELANGGAN PRODUK SOMETHINC

Ningtyas, Arnistia Dwi (2025) PENGARUH EXPERIENTIAL MARKETING, PRICE PERCEPTION DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA PELANGGAN PRODUK SOMETHINC. Undergraduate thesis, Universitas Nusantara PGRI Kediri.

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Abstract

Tujuan utama penelitian ini adalah untuk melihat bagaimana pengalaman pelanggan saat berinteraksi dengan Somethinc, pandangan mereka terhadap harga produk, dan seberapa puas mereka setelah menggunakan produk memengaruhi keinginan mereka untuk membeli produk Somethinc lagi. Penelitian ini menggunakan metode penelitian kuantitatif yang berfokus pada pembentukan hubungan kausal. Hasil penelitian ini secara empiris mengkonfirmasi bahwa ketiga variabel independen, yaitu experiential marketing, price perception, dan customer satisfaction, secara bersama-sama berpengaruh signifikan terhadap repurchase intention produk Somethinc secara parsial. Penelitian ini dapat memberikan kontribusi pada pemahaman tentang proses pengambilan keputusan konsumen, khususnya dalam konteks pembelian produk yang bersifat personal seperti produk kecantikan. Hasil penelitian ini diharapkan dapat membantu Somethinc dalam merancang cara yang lebih baik untuk menarik dan mempertahankan pelanggan agar terus membeli produk mereka. Kata Kunci: Experiential Marketing, Price Perception, Customer Satisfaction, Repurchase Intention

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Experiential Marketing, Price Perception, Customer Satisfaction, Repurchase Intention
Subjects: 550 Economics > 571 Management
550 Economics > 574 Marketing
Divisions: Fakultas Ekonomi dan Bisnis > S1-Manajemen
Depositing User: Arnistia Dwi Ningtyas
Last Modified: 06 Aug 2025 03:59
URI: http://repository.unpkediri.ac.id/id/eprint/19173

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