Gusti, Fadzilah Payoganing (2025) ANALISIS SENTIMEN ULASAN PELANGGAN TERHADAP PEMBELIAN PONSEL PADA APLIKASI SHOPEE MENGGUNAKAN ALGORITMA NAIVE BAYES. Undergraduate thesis, Universitas Nusantara PGRI Kediri.
![]() |
Text (Full Text)
RAMA_55201_2113020031.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy |
![]() |
Text (Similarity)
RAMA_55201_2113020031_SIMILARITY.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (964kB) |
![]() |
Text (Cover sd BAB 1 + References)
RAMA_55201_2113020031_0708028704_0701107802_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (478kB) |
![]() |
Text (BAB 2)
RAMA_55201_2113020031_0708028704_0701107802_02.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (440kB) | Request a copy |
![]() |
Text (BAB 3)
RAMA_55201_2113020031_0708028704_0701107802_03.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (438kB) | Request a copy |
![]() |
Text (BAB 4)
RAMA_55201_2113020031_0708028704_0701107802_04.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (491kB) | Request a copy |
![]() |
Text (BAB 5)
RAMA_55201_2113020031_0708028704_0701107802_05.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (73kB) | Request a copy |
![]() |
Text (References)
RAMA_55201_2113020031_0708028704_0701107802_06_ref.pdf - Bibliography Available under License Creative Commons Public Domain Dedication. Download (78kB) |
![]() |
Text (Lampiran)
RAMA_55201_2113020031_0708028704_0701107802_07_lamp.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy |
Abstract
Penelitian ini bertujuan untuk mengembangkan sistem klasifikasi sentimen otomatis terhadap ulasan pelanggan pembelian ponsel di aplikasi Shopee, khususnya dari toko Goldencitycellshope. Metode Naïve Bayes dipilih karena mampu mengklasifikasikan teks secara sederhana dan akurat berdasarkan pola kata yang sering muncul dalam ulasan. Data ulasan diperoleh melalui teknik web scraping dan diproses menggunakan tahapan text preprocessing seperti case folding, tokenisasi, stopword removal, dan stemming. Sistem ini dikembangkan dengan pendekatan waterfall dan diimplementasikan dalam platform berbasis web yang memungkinkan pengguna menganalisis ulasan secara tunggal maupun massal (upload file). Hasil penelitian menunjukkan bahwa sistem mampu mengklasifikasikan sentimen dengan akurasi sebesar 84%, di mana sebagian besar ulasan dikategorikan sebagai positif. Pengujian dilakukan menggunakan confusion matrix dan classification report, dan hasilnya membuktikan bahwa sistem berfungsi dengan baik serta sesuai dengan kebutuhan pengguna.
Item Type: | Thesis (Undergraduate) |
---|---|
Uncontrolled Keywords: | Analisis Sentimen, Naïve Bayes, Shopee, Ulasan Pelanggan |
Subjects: | 410 Engineering science > 457 Computer engineering 410 Engineering science > 459 Computer science 410 Engineering science > 461 Information systems |
Divisions: | Fakultas Teknik dan Ilmu Komputer > S1-Teknik Informatika |
Depositing User: | Fadzilah Prayoganing Gusti |
Last Modified: | 06 Aug 2025 18:30 |
URI: | http://repository.unpkediri.ac.id/id/eprint/20060 |
Actions (login required)
![]() |
View Item |