Analysis of the Influence of Influencer Endorsement, Fashion Trends, and Prices on Fashion Product Purchase Decisions on TikTok Shop.

Purnomo, Helmi (2025) Analysis of the Influence of Influencer Endorsement, Fashion Trends, and Prices on Fashion Product Purchase Decisions on TikTok Shop. Undergraduate thesis, Universitas Nusantara PGRI Kediri.

	Text (Full text) RAMA_61201_2112010313.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text (Similarity) RAMA_61201_2112010313_SIMILARITY.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (964kB)
	Text (Cover Sd BAB 1 + References) RAMA_61201_2112010313_0715106203-0715127402_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (210kB)
	Text (BAB 2) RAMA_61201_2112010313_0715106203-0715127402_02.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (75kB) | Request a copy
	Text (BAB 3) RAMA_61201_2112010313_0715106203-0715127402_03.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (126kB) | Request a copy
	Text (BAB 4) RAMA_61201_2112010313_0715106203-0715127402_04.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (251kB) | Request a copy
	Text (BAB 5) RAMA_61201_2112010313_0715106203-0715127402_05.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (13kB) | Request a copy
	Text (References) RAMA_61201_2112010313_0715106203-0715127402_06_ref.pdf - Bibliography Available under License Creative Commons Public Domain Dedication. Download (77kB)
	Text (Lampiran) RAMA_61201_2112010313_0715106203-0715127402_07_lamp.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

Research purposes:Analyzing the significant influence of influencer endorsement, fashion trends, and prices on purchasing decisions for fashion products on TikTok Shop. Design/Method/Approach:This study uses a quantitative approach to analyze the collective influence of influencer endorsement, fashion trends, and prices on purchasing decisions for fashion products on TikTok Shop. Data were collected through a survey using a structured questionnaire designed based on research variable indicators. Research Findings:Significant Influence of Independent Variables, Novelty in Comprehensive Model, Theoretical and Practical Contributions Theoretical contribution/Originality:Comprehensive Model Integration, Synergy of Social and Economic Factors Implications for Practice / Policy:Optimizing Influencer Marketing Strategy, Competitive Pricing Research limitations:Limited Platform Context, Quantitative Approach Keywords:Influencer Endorsement, Fashion Trends, Price, Purchase Decision, TikTok Shop, Social Media, E-commerce, Digital Marketing.

Actions (login required)

View Item