ANALISIS BAURAN PEMASARAN PRODUK VAPE MEREK CALIBURN BERDASARKAN PERSEPSI KONSUMEN PADA KYY VAPE STORE PARE

Rizqullah, Rafi Dwika Ahmed and HAKIMAH, EMA NURZAINUL and KURNIAWAN, RONY (2024) ANALISIS BAURAN PEMASARAN PRODUK VAPE MEREK CALIBURN BERDASARKAN PERSEPSI KONSUMEN PADA KYY VAPE STORE PARE. Undergraduate thesis, Universitas Nusantara PGRI Kediri.

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Abstract

Penelitian ini bertujuan untuk mengetahui bauran pemasaran produk vape merek Caliburn pada KYY Vape Store di Kecamatan Pare Kabupaten Kediri. Pengumpulan data diperoleh dari wawancara langsung dan observasi lapangan, serta menguraikan. Dari hasil penelitian menunjukan bahwa strategi bauran pemasaran di KYY Vape Store sudah sangat tepat dan perlu ditingkatkan karena terdapat beberapa hal yang dilakukan KYY Vape Store kurang efektif. Dianjurkan untuk terus melakukan peningkatan terbaru berkaitan dengan bauran pemasaran agar lebih meningkatkan persepsi positif konsumen produk vape merek Caliburn pada KYY Vape Store.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Bauran Pemasaran, Persepsi Konsumen
Subjects: 550 Economics > 571 Management
Divisions: Fakultas Ekonomi dan Bisnis > S1-Manajemen
Depositing User: Rafi Dwika Ahmed Rizqullah
Last Modified: 21 Feb 2024 10:25
URI: http://repository.unpkediri.ac.id/id/eprint/13401

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