Strategi Pengembangan Industri Kecil Lovyna Konveksi Kediri

SUBAGYO, SUBAGYO and EMA, NURZAINUL HAKIMAH (2021) Strategi Pengembangan Industri Kecil Lovyna Konveksi Kediri. Seminar Nasional Manajemen, Ekonomi dan Akuntansi. pp. 749-756. ISSN 2776-8171

	Text 981-Article Text-4327-1-10-20210926.pdf Download (380kB)
	Text peer review prosiding startegi pengembangan industri kecil.pdf Download (456kB)
	Text CEk Plagiasi Strategi Pengemb Industri Kecil.pdf Download (1MB)

Abstract

Internal and external analysis of the company is an important factor in determining the right strategy for business development. The purpose of this study is to analyze the strengths, weaknesses, opportunities and threats and determine the right strategy for Lovyna Convection Kediri. Sources of data were obtained by observation interviews, questionnaires, interviews and documentation. The data analysis technique used descriptive techniques, while checking the validity of the findings used triangulation, peer discussion and extension of participation. The results of this study indicate that the Lovyna Convection Kediri Company is in quadrant I by implementing an aggressive strategy. (2) The strategy used by the convection company Lovyna Convection Kediri is the SO strategy, namely Strengths (strengths) and Opportunities (opportunities), namely by increasing the amount of production, increasing and maintaining product quality, increasing human resources, making product innovations, promoting through social media, expand the marketing area and follow the times or trend models and provide promos or discounts to consumers in order to attract consumer interes

Actions (login required)

View Item