Digital Marketing as an Effort to Increase Sales Volume for Micro Small and Medium Enterprises Products in Kediri, Indonesia

SUBAGYO, SUBAGYO and GESTY, ERNESTIVITA (2020) Digital Marketing as an Effort to Increase Sales Volume for Micro Small and Medium Enterprises Products in Kediri, Indonesia. International Journal of Business Innovation and Research, 23 (2). pp. 28-37. ISSN Online 2857-3172, ISSN Print 1857-4130

	Text 4. 2017_IJMIR_Vol_6_No_2 India.pdf Download (3MB)
	Text peer review jurnal digital marketing as an effort.pdf Download (433kB)
	Text Uji Plagiasi Digital Marketing2017_IJMIR_32-41_Penulis_1.pdf.pdf Download (2MB)

Abstract

Micro, Small and Medium Enterprises (MSMEs) management is generally done conventionally, including in marketing the product, so that the product is not widely known and the sales is low. Along with advances in information technology, bringing impact on the development of MSMEs in Kediri, one of which is the use of information technology as a marketing tool or known as digital marketing. If originally products are marketed conventionally with limited market share, by utilizing digital marketing MSMEs can reach a wider market share with efficient cost. For that reason it is necessary to examine the impact of the use of digital marketing to the sales volume of MSMEs products in Kediri.The study was conducted on 30 MSMEs in Kediri who have done marketing through digital marketing. The study design was descriptive observational. Data were collected using structural interviews and in-depth interviews, then the data obtained were analyzed using descriptive statistics and qualitative analysis. The results showed that the use of digital marketing such as e-commerce (Tokopedia, Bukalapak, OLX) and social media (Facebook, Instagram, WhatsApp, BBM, Line, YouTube) made a real contribution in increasing the sales volume of MSMEs in Kediri.

Actions (login required)

View Item