ANALYSIS OF PRICE, QUALITY OF SERVICE AND LOCATION ON PURCHASE DECISIONS AT 3 PUTRA FLOWER SHOP BARON, NGANJUK

NOFIAN, BAYU and MUSLIH, BASTHOUMI and SARDANTO, RINO (2023) ANALYSIS OF PRICE, QUALITY OF SERVICE AND LOCATION ON PURCHASE DECISIONS AT 3 PUTRA FLOWER SHOP BARON, NGANJUK. Kilisuci International Conference on Economic & Business. (Submitted)

	Text (Full text) RAMA_61201_18102020249.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (234kB) | Request a copy
	Text (Similarity) RAMA_61201_18102020249_SIMILARITY.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text (References) RAMA_61201_18102020249_0701018607_0730127403_06_ref.pdf - Bibliography Available under License Creative Commons Public Domain Dedication. Download (84kB)
	Text (Lampiran) RAMA_61201_18102020249_0701018607_0730127403_07_lamp.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

The purpose of this study was to analyze the effect of price, service quality, and location on purchasing decisions at 3 Putra Baron Flower Shop, Nganjuk either partially or simultaneously. The approach used in this study is a quantitative approach and the type of causal research, the sampling technique uses multivariete analysis, the sample size used is 40 respondents, and the data analysis technique uses descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and test hypothesis with SPSSv25 tool. The results showed that price and location had a significant effect, service quality did not have a significant effect, and there was a significant effect between price, service quality, and location simultaneously on purchasing decisions.

Actions (login required)

View Item