YASTIKA, OKTAVIANA and ZULISTIANI, ZULISTIANI and RONY, KURNIAWAN (2022) ANALISIS HARGA ,KUALITAS PRODUK DAN PROMOSI ,TERHADAP KEPUASAAN KONSUMEN MEMBELI MAMYPOKO PANTS DI KABUPATEN TULUNGAGAUNG. Undergraduate thesis, Universitas Nusatara PGRI Kediri.
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Abstract
Tujuan penelitian ni untuk menganalisis Pengaruh Harga ,Kualitas Produk Dan Promosi,terhadap kepuasaan konsumen membeli Mamypoko Pants di Kabupaten Tulungagung.Penelitian ini termasuk penelitian kuantitatif dan menggunakan data - data berupa angka ,menggunakan 40 sampel dengan mengambil konsumen yang memebeli produk tersebut,menggunakan incudental sampling data pokok dari sampel dikumpulkan menggunakan instrumen kuesioner yang mencakup Harga,Kualitas Produk,Dan Promosi,terhadap kepuasaan konsumen membeli Mamypoko Pants di kabupaten Tulungagung .Teknik analisis data menggunakan Uji Asumsi Klasik ,Uji Linier berganda,Koefesien Determinasi,Uju F .Hasil penelitian menunjukkan harga beprngaruh terhadap Kepuasaan konsumen membeli Mamypoko Pants di Kabupaten Tulungagung,Kualitas produk berpengaruh terhadap kepuasaan konsumen membeli Mamypoko Pants di Kabupaten Tulungagung,Promosi berpengaruh terhadap kepuasaan konsumen membeli Mamypoko Pants di Kabupaten Tulungagung.Variabel Harga,Kualitas Produk,Promosi berpengaruh terhadap Kepuasaan Konsumen.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | keyword |
Subjects: | 550 Economics > 571 Management |
Divisions: | Fakultas Ekonomi dan Bisnis > S1-Manajemen |
Depositing User: | Mrs Yastika Oktaviana |
Date Deposited: | 12 Aug 2022 03:58 |
Last Modified: | 12 Aug 2022 03:58 |
URI: | http://repository.unpkediri.ac.id/id/eprint/5559 |
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