KNOWLEDGE MANAGEMENT IN MICRO ENTERPRISES AS ONE OF THE KEY SUCCESS FACTORS IN BUSINESS MANAGEMENT

MEILINA, RESTIN and BIRAWA, SIGIT WISNU SETYA and RR, FORIJATI (2022) KNOWLEDGE MANAGEMENT IN MICRO ENTERPRISES AS ONE OF THE KEY SUCCESS FACTORS IN BUSINESS MANAGEMENT. KNOWLEDGE MANAGEMENT IN MICRO ENTERPRISES AS ONE OF THE KEY SUCCESS FACTORS IN BUSINESS MANAGEMENT, 4 (5). pp. 2691-2695. ISSN 2395-5252

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Abstract

Effective application of knowledge to micro-enterprises in order to increase their business potential was critical to the success of their business management. Micro-enterprises had a limited understanding of their knowledge. Micro-enterprises needed to take on the right knowledge management role with the right attributes to take advantage of their competitive advantage. This study used qualitative data collection techniques through observation and interviews with Micro-enterprises entrepreneurs in Nganjuk Regency. The purpose of the author of this review was to understand how knowledge management practices were carried out by business entrepreneurs in Nganjuk Regency and provided solutions to some of the existing problems. In preparing of increasingly fierce competition, micro-enterprises must be able to overcome their weaknesses by quickly innovating and developing their products through effective talent management based on knowledge management. Human resources were the most influential success factor for business people, but knowledge is the key to successful business development. KEYWORDS: micro-enterprises, knowledge management

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