MOdel for the Initial Management of Technology and the Development of Service Policy: Case Study of Electric Vehicles

Febriandirza, Arafat and Yoganingrum, Ambar and Asmara, Indri Juwita and Rezaldi, Muhammad Yudhi and Tohari, Amin and Prasetyadi, Abdurrakhman and Indrawati, Ariani and Siagian, al Hafiz Akbar Maulana (2022) MOdel for the Initial Management of Technology and the Development of Service Policy: Case Study of Electric Vehicles. In: THE 17th ASIALICS &THE 3rd SEAC-STIPM CONFERENCE, 3 - 5 November 2021, Zoom Platform.

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Abstract

The electric vehicle industries in several Asian countries are included in an emerging category. These industries generally have the characteristics of being driven by new technologies, market uncertainty, and weak industrialization systems. Investigating the characteristics and factors that influence people's intention to buy electric vehicles (EV) is an action of technology management to determine the required customer services. This study investigates the factors that influence consumers' intention to purchase an EV using the extended Theory of Planned Behavior (TPB). This paper uses the Meta-Analytic Structural Equation Modeling (MASEM) approach and focuses on cases in Asian countries. We conducted a systematic search of the Scopus, Web of Science, and IEEE databases in the last ten years between 2012 – 2021, then prepared the dataset following the PRISMA statement. There are 11 articles included in this study. The paper finds that attitude is the most prominent motivation for Asian customers to buy EVs. This study provides new insights into a model for the initial management and services policy development as consumers in Asian countries face emerging technologies that change new mobility paradigms.

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