The CSR of UN PGRI Kediri to Empower Tenun Ikat Becomes “Go International Product

ALIAMI, SRI and SAMARI, SAMARI and NURHAJATI, DIANI (2016) The CSR of UN PGRI Kediri to Empower Tenun Ikat Becomes “Go International Product. Th 4th International Conference on CSR and Sustainable Development. pp. 67-74. ISSN 978 1 944820 49 7

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Abstract

University as a legal entity has internal and external social responsibility in order to save the social environment and the natural environment. The vision and mission of each university is different, but the basic goal is implementing Tri Dharma of university (teaching, research, and community services). Research and community services are intended as the resposibity of a university to encrease the welfare of the society where the university is located. The results of research can be used as input to empower the society so that their living quality will be improved. This is a part of Corporate Social Responsibility (CSR) of university for the society. This program will be more successful if there is a partnership among universities, government, companies, and communities. Tenun Ikat from Kediri is known as traditional woven cloth. This product can be used for daily dress (blazer, shirt, blouse, and scarf), home decoration and other daily stuffs. This product get positive response from foreign countries, especially United State of America. American society give high appreciation to this product. It can be seen from the demand of the cloth is increasing every year. This is different from the local people who are not familiar with this product. They prefer to wear fabric clothes rather than the local craft woven. In fact, this product has good quality, various and unique patterns. Moreover, there are a lot of people in Kediri who produce the woven clothes, known as the center of Tenun Ikat Bandar Kidul Kediri. Realizing the condition, University of Nusantara PGRI (UN PGRI) Kediri considers it is very crusial to empower the center for Tenun Ikat Bandar Kidul Kediri. This is the CSR of the university which aims to: 1) introduce the product in to the local people and make them familiar with the product wearing it as their cloth; 2) to educate the local people so that they love the local product; 3) to train the producers how to run a business and to manage a small company. The advantages of this activity for university are the leacturers as well as the students can implement their knowledge for the society, and for the producers of the traditional woven cloth, they can develop their business.

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