Micro, Small and medium Enterprises’ Defense among Pandemic Covid-19

FORIJATI, Rr and Muchson, Muchamad Micro, Small and medium Enterprises’ Defense among Pandemic Covid-19. International Journal of Advances in Engineering and Management (IJAEM).

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Abstract

MSME is a productive business consisting of Micro, Small and Medium Enterprises. MSMEs have a significant contribution to the Indonesian economy; it is a pillar of Indonesia's development because MSMEs are able to solve unemployment problem then reduce poverty. The reduction in the poverty rate could increase economic growth. This research uses a literature study approach. The purposes of this study are to determine: (1) The impact of the Covid-19 pandemic on MSMEs. (2) Government policy towards MSMEs. (3) MSME defense strategy in the era of the Covid-19 pandemic. Data were analyzed by comparing literature sources. The results shows as the followings: (1) the main impact felt by MSMEs is decrease in sales. (2) Government policy towards MSMEs is carried out through taxes, government spending, and programs that support the sustainability of MSMEs. (3) Strategies can be taken by MSME practitioners dealing with the Covid-19 pandemic including: sincerely accepting the situation and remaining grateful, improving the quality of products and services, getting familiar with technology, growing creativity and innovation, maintaining customer loyalty, and increasing human resource

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