The Development of Digital-Based Economics in Sustaining Interest in Shopping Online through the Marketplaces during the COVID-19 Pandemic

FORIJATI, Rr and SUGIONO, SUGIONO and ANAS, M and BAYU, SURINDRA The Development of Digital-Based Economics in Sustaining Interest in Shopping Online through the Marketplaces during the COVID-19 Pandemic. International Journal of Research and Review.

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Abstract

Nowadays, economic development has a tremendous impact on society; one which is change is the transaction process for goods or services. At first, people bought and sold offline or had to meet directly between sellers and buyers, but today's digital-based economic development this can be minimized. Especially during a pandemic like nowadays, we cannot deny that many people are reluctant or afraid to shop for their daily necessities directly in the market or shops around their homes. For this reason, with the latest development of the digital economy, shopping online has become trend in society. Moreover, there are various kinds of online marketplaces that can be accessed by the public easily. This also follows the government recommendations to keep distance and not in crowd in the community as a way to reduce the outbreak of the Covid pandemic 19. The aim of the research is to find out the development of the digital economy in sustaining interest in shopping online during the Covid19 pandemic. The method of this research is descriptive quantitative method with respondents are people with age range of 25 - 35 years. The results of this study are obtained from the SPSS calculation that Sig. (2-tailed) of 0.000 <0.05, the result is significant which indicates interest in shopping online through the marketplace during the COVID-19 pandemic

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