{
      "date_type": "completed",
      "creators": [
        {
          "name": {
            "lineage": null,
            "given": "Fajar",
            "family": "Hendriawan",
            "honourific": null
          },
          "id": 2212010190
        }
      ],
      "contact_email": "digilib@unpkdr.ac.id",
      "department": "KODEPRODI61201#Manajemen",
      "date": "2026-07-20",
      "divisions": [
        "SM1"
      ],
      "ispublished": "unpub",
      "institution": "Universitas Nusantara PGRI Kediri",
      "pages": 97,
      "full_text_status": "restricted",
      "dir": "disk0\/00\/02\/55\/31",
      "rev_number": 15,
      "abstract": "Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi digital, pengalaman pelanggan, dan kualitas pelayanan terhadap keputusan penggunaan jasa pada Wish Hair Studio di Kota Kediri, baik secara parsial maupun simultan.\r\nPenelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian kausal. Populasi dalam penelitian ini adalah seluruh pelanggan Wish Hair Studio di Kota Kediri. Teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan analisis regresi linear berganda dengan bantuan program SPSS.\r\nHasil penelitian menunjukkan bahwa promosi digital tidak berpengaruh signifikan terhadap keputusan penggunaan jasa. Pengalaman pelanggan berpengaruh signifikan terhadap keputusan penggunaan jasa. Kualitas pelayanan juga berpengaruh signifikan terhadap keputusan penggunaan jasa. Secara simultan, promosi digital, pengalaman pelanggan, dan kualitas pelayanan berpengaruh signifikan terhadap keputusan penggunaan jasa pada Wish Hair Studio di Kota Kediri.",
      "type": "thesis",
      "status_changed": "2026-08-03 14:25:52",
      "subjects": [
        574,
        576
      ],
      "metadata_visibility": "show",
      "documents": [
          {
            "language": "id",
            "files": [
                {
                  "hash_type": "MD5",
                  "datasetid": "document",
                  "fileid": 479297,
                  "filesize": 3506749,
                  "mime_type": "application\/pdf",
                  "filename": "RAMA_61201_2212010190.pdf",
                  "mtime": "2026-08-03 14:05:10",
                  "hash": "bf355f7936ab7abebe60672215ccc8bf",
                  "uri": "http:\/\/repository.unpkediri.ac.id\/id\/file\/479297",
                  "objectid": 210268
                }
            ],
            "pos": 1,
            "formatdesc": "Full text",
            "mime_type": "application\/pdf",
            "placement": 1,
            "content": "accepted",
            "format": "text",
            "rev_number": 2,
            "eprintid": 25531,
            "security": "validuser",
            "main": "RAMA_61201_2212010190.pdf",
            "docid": 210268,
            "license": "cc_public_domain",
            "uri": "http:\/\/repository.unpkediri.ac.id\/id\/document\/210268"
          },
          {
            "language": "id",
            "files": [
                {
                  "hash_type": "MD5",
                  "datasetid": "document",
                  "fileid": 479306,
                  "filesize": 2891441,
                  "mime_type": "application\/pdf",
                  "filename": "RAMA_61201_2212010190_SIMILARITY.pdf",
                  "mtime": "2026-08-03 14:06:06",
                  "hash": "3ea465240922e51e67d43adda5e8efd6",
                  "uri": "http:\/\/repository.unpkediri.ac.id\/id\/file\/479306",
                  "objectid": 210272
                }
            ],
            "pos": 2,
            "formatdesc": "Similarity",
            "mime_type": "application\/pdf",
            "placement": 2,
            "content": "accepted",
            "format": "text",
            "rev_number": 2,
            "eprintid": 25531,
            "security": "public",
            "main": "RAMA_61201_2212010190_SIMILARITY.pdf",
            "docid": 210272,
            "license": "cc_public_domain",
            "uri": "http:\/\/repository.unpkediri.ac.id\/id\/document\/210272"
          },
          {
            "language": "id",
            "files": [
                {
                  "hash_type": "MD5",
                  "datasetid": "document",
                  "fileid": 479314,
                  "filesize": 2153805,
                  "mime_type": "application\/pdf",
                  "filename": "RAMA_61201_2212010190_0713076803_0703108302_01_front_ref.pdf",
                  "mtime": "2026-08-03 14:07:03",
                  "hash": "4a2d65a25ad938f485782cba40951f49",
                  "uri": "http:\/\/repository.unpkediri.ac.id\/id\/file\/479314",
                  "objectid": 210275
                }
            ],
            "pos": 3,
            "formatdesc": "Cover sd BAB 1 + References",
            "mime_type": "application\/pdf",
            "placement": 3,
            "content": "accepted",
            "format": "text",
            "rev_number": 2,
            "eprintid": 25531,
            "security": "public",
            "main": "RAMA_61201_2212010190_0713076803_0703108302_01_front_ref.pdf",
            "docid": 210275,
            "license": "cc_public_domain",
            "uri": "http:\/\/repository.unpkediri.ac.id\/id\/document\/210275"
          },
          {
            "language": "id",
            "files": [
                {
                  "hash_type": "MD5",
                  "datasetid": "document",
                  "fileid": 479323,
                  "filesize": 482654,
                  "mime_type": "application\/pdf",
                  "filename": "RAMA_61201_2212010190_0713076803_0703108302_02.pdf",
                  "mtime": "2026-08-03 14:07:49",
                  "hash": "6f86cddbda808cc442dcd90fa1da80a9",
                  "uri": "http:\/\/repository.unpkediri.ac.id\/id\/file\/479323",
                  "objectid": 210277
                }
            ],
            "pos": 4,
            "formatdesc": "BAB 2",
            "mime_type": "application\/pdf",
            "placement": 4,
            "content": "accepted",
            "format": "text",
            "rev_number": 2,
            "eprintid": 25531,
            "security": "validuser",
            "main": "RAMA_61201_2212010190_0713076803_0703108302_02.pdf",
            "docid": 210277,
            "license": "cc_public_domain",
            "uri": "http:\/\/repository.unpkediri.ac.id\/id\/document\/210277"
          },
          {
            "language": "id",
            "files": [
                {
                  "hash_type": "MD5",
                  "datasetid": "document",
                  "fileid": 479333,
                  "filesize": 772797,
                  "mime_type": "application\/pdf",
                  "filename": "RAMA_61201_2212010190_0713076803_0703108302_03.pdf",
                  "mtime": "2026-08-03 14:08:20",
                  "hash": "d646abebeb2bdd10ab3f7d8a4b322a34",
                  "uri": "http:\/\/repository.unpkediri.ac.id\/id\/file\/479333",
                  "objectid": 210280
                }
            ],
            "pos": 5,
            "formatdesc": "BAB 3",
            "mime_type": "application\/pdf",
            "placement": 5,
            "content": "accepted",
            "format": "text",
            "rev_number": 2,
            "eprintid": 25531,
            "security": "validuser",
            "main": "RAMA_61201_2212010190_0713076803_0703108302_03.pdf",
            "docid": 210280,
            "license": "cc_public_domain",
            "uri": "http:\/\/repository.unpkediri.ac.id\/id\/document\/210280"
          },
          {
            "language": "id",
            "files": [
                {
                  "hash_type": "MD5",
                  "datasetid": "document",
                  "fileid": 479341,
                  "filesize": 652071,
                  "mime_type": "application\/pdf",
                  "filename": "RAMA_61201_2212010190_0713076803_0703108302_04.pdf",
                  "mtime": "2026-08-03 14:08:48",
                  "hash": "a7a59dfbe3fb4a9538b909448ea19707",
                  "uri": "http:\/\/repository.unpkediri.ac.id\/id\/file\/479341",
                  "objectid": 210282
                }
            ],
            "pos": 6,
            "formatdesc": "BAB 4",
            "mime_type": "application\/pdf",
            "placement": 6,
            "content": "accepted",
            "format": "text",
            "rev_number": 2,
            "eprintid": 25531,
            "security": "validuser",
            "main": "RAMA_61201_2212010190_0713076803_0703108302_04.pdf",
            "docid": 210282,
            "license": "cc_public_domain",
            "uri": "http:\/\/repository.unpkediri.ac.id\/id\/document\/210282"
          },
          {
            "language": "id",
            "files": [
                {
                  "hash_type": "MD5",
                  "datasetid": "document",
                  "fileid": 479347,
                  "filesize": 499743,
                  "mime_type": "application\/pdf",
                  "filename": "RAMA_61201_2212010190_0713076803_0703108302_05.pdf",
                  "mtime": "2026-08-03 14:09:19",
                  "hash": "58bd07eebe61bffc91409f36c1eb5ac9",
                  "uri": "http:\/\/repository.unpkediri.ac.id\/id\/file\/479347",
                  "objectid": 210285
                }
            ],
            "pos": 7,
            "formatdesc": "BAB 5",
            "mime_type": "application\/pdf",
            "placement": 7,
            "content": "accepted",
            "format": "text",
            "rev_number": 2,
            "eprintid": 25531,
            "security": "validuser",
            "main": "RAMA_61201_2212010190_0713076803_0703108302_05.pdf",
            "docid": 210285,
            "license": "cc_public_domain",
            "uri": "http:\/\/repository.unpkediri.ac.id\/id\/document\/210285"
          },
          {
            "language": "id",
            "files": [
                {
                  "hash_type": "MD5",
                  "datasetid": "document",
                  "fileid": 479355,
                  "filesize": 397866,
                  "mime_type": "application\/pdf",
                  "filename": "RAMA_61201_2212010190_0713076803_0703108302_06_ref.pdf",
                  "mtime": "2026-08-03 14:10:08",
                  "hash": "88fc93d75dd2b33865d3c4f4ad0e4a3f",
                  "uri": "http:\/\/repository.unpkediri.ac.id\/id\/file\/479355",
                  "objectid": 210289
                }
            ],
            "pos": 8,
            "formatdesc": "References",
            "mime_type": "application\/pdf",
            "placement": 8,
            "content": "bibliography",
            "format": "text",
            "rev_number": 2,
            "eprintid": 25531,
            "security": "public",
            "main": "RAMA_61201_2212010190_0713076803_0703108302_06_ref.pdf",
            "docid": 210289,
            "license": "cc_public_domain",
            "uri": "http:\/\/repository.unpkediri.ac.id\/id\/document\/210289"
          },
          {
            "language": "id",
            "files": [
                {
                  "hash_type": "MD5",
                  "datasetid": "document",
                  "fileid": 479359,
                  "filesize": 1773471,
                  "mime_type": "application\/pdf",
                  "filename": "RAMA_61201_2212010190_0713076803_0703108302_07_lamp.pdf",
                  "mtime": "2026-08-03 14:10:49",
                  "hash": "a4cb59292d2f1d0674d9c2b97391a220",
                  "uri": "http:\/\/repository.unpkediri.ac.id\/id\/file\/479359",
                  "objectid": 210291
                }
            ],
            "pos": 9,
            "formatdesc": "Lampiran",
            "mime_type": "application\/pdf",
            "placement": 9,
            "content": "accepted",
            "format": "text",
            "rev_number": 2,
            "eprintid": 25531,
            "security": "validuser",
            "main": "RAMA_61201_2212010190_0713076803_0703108302_07_lamp.pdf",
            "docid": 210291,
            "license": "cc_public_domain",
            "uri": "http:\/\/repository.unpkediri.ac.id\/id\/document\/210291"
          }
      ],
      "uri": "http:\/\/repository.unpkediri.ac.id\/id\/eprint\/25531",
      "thesis_type": "other",
      "keywords": "Promosi Digital, Pengalaman Pelanggan, Kualitas Pelayanan, Keputusan Penggunaan Jasa",
      "eprint_status": "archive",
      "contributors": [
        {
          "name": {
            "lineage": null,
            "given": "Hery",
            "family": "Purnomo",
            "honourific": null
          },
          "type": "http:\/\/www.loc.gov\/loc.terms\/relators\/THS",
          "id": 713076803
        },
        {
          "name": {
            "lineage": null,
            "given": "Dian",
            "family": "Kusumaningtyas",
            "honourific": null
          },
          "type": "http:\/\/www.loc.gov\/loc.terms\/relators\/THS",
          "id": 703108302
        }
      ],
      "title": "PENGARUH PROMOSI DIGITAL, PENGALAMAN PELANGGAN, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA PADA WISH HAIR STUDIO DI KOTA KEDIRI",
      "thesis_name": "dphil",
      "userid": 66388,
      "eprintid": 25531,
      "lastmod": "2026-08-03 14:25:52",
      "referencetext": "Afif, M. (2019). Pengaruh Motivasi dan Lingkungan Kerja Terhadap Kinerja Karyawan Bagian Packing Produk Minuman PT. Singa Mas Pandaan. JAMIN : Jurnal Aplikasi Manajemen Dan Inovasi Bisnis, 1(2), 104. https:\/\/doi.org\/10.47201\/jamin.v1i2.11\r\nAlvionita, M. A., & Berliana, E. (2024). Dasar-dasar Pengalaman Pelanggan Berdasarkan Aspek Pengalaman Pengguna. Jurnal Ilmiah Manajemen Bisnis, 24(1), 19–24.\r\nAndirwan, A., Asmilita, V., Zhafran, M., Syaiful, A., & Beddu, M. (2023). Strategi Pemasaran Digital: Inovasi untuk Maksimalkan Penjualan Produk Konsumen di Era Digital. Jurnal. Jurnal Ilmiah Multidisiplin Amsir, 2(1), 155–166. http:\/\/dx.doi.org\/10.32505\/jii\r\nAzizah, N. I., Arum, R. P., & Wasono, R. (2021). Model Terbaik Uji Multikolinearitas Untuk Analisis Faktor-Faktor Yang Mempengaruhi Produksi Padi di Kabupaten Blora tahun 2020. Prosiding Seminar Nasional UNIMUS, 4, 61–69.\r\nDevitasari, K. A., Haro, A., & Berutu, M. B. (2026). Building Purchase Decisions in Wedding organizer Services : The Influence of Digital Marketing Communication , Consumer Experience , and Service Quality Through Trust. Al-Kharaj: Jurnal Ekonomi Dan Bisnis Islam, 8(2), 10599–10620.\r\nErpurini, W., Kurnia Ramadhan, I., & Indahsari, S. (2023). Strategi Promosi Digital dalam Menarik Minat Beli Konsumen PT Sinverho Energi Indonesia. SOSMANIORA: Jurnal Ilmu Sosial Dan Humaniora, 2(1), 95–107. https:\/\/doi.org\/10.55123\/sosmaniora.v2i1.1761\r\nFitriani, D., Agung, A. A. P., & Kusuma, I. G. N. A. G. E. T. (2025). Pengaruh Digital Marketing, Eletronic Word of Mouth Dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Di Ria Salon (Studi Kasus Di Ria Salon). Emas, 6(3), 578–593. https:\/\/doi.org\/10.36733\/emas.v6i3.11026\r\nGhufron, M. (2019). Pengaruh Kualitas Layanan dan Harga Terhadap Keputusan Menggunakan Jasa Theluc Hairstudio Barbershop Sidoarjo. Jurnal Pendidikan Tata Niaga, 07(03), 588–592.\r\nHadi, F. F., Faisol, & Raharjo, I. B. (2025). Pengaruh Promosi Digital, Kualitas Layanan, dan Gaya Hidup terhadap Keputusan Konsumen dalam Penggunaan Jasa Omahbiru Wedding organizer. Jurnal Bisnis, Ekonomi Syariah, Dan Pajak, 2(2), 365–376. https:\/\/doi.org\/10.61132\/jbep.v2i2.1302\r\nHidayah, A., & Zaini, A. (2024). Pengaruh pengalaman pelanggan dan kepercayaan terhadap loyalitas pelanggan. Jurnal Administrasi Dan Bisnis, 25–37.\r\nIbrahim, M., & Thawil, S. M. (2019). PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN. Jurnal Riset Manajemen Dan Bisnis, 4(1), 175–182.\r\nKotler, P., Armstrong, G., & Balasubramanian, S. (2024). PRINCIPLES of MARKETING. Pearson Education.\r\nKotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management. Pearson Education.\r\nLestari, F. (2018). Faktor-faktor yang mempengaruhi kualitas pelayanan terhadap kepuasan pelanggan. Sosio E-Kons, 10(2), 179–187.\r\nLivia, A., Ferra, Y., & Dodi, D. (2019). Uji Validitas dan Uji Realibilitas Partisipasi Politik Masyarakat Kota Padang. Jurnal Matematika UNAND, VIII(1), 179–188.\r\nMailia, J. (2020). Pengaruh Customer experience terhadap Customer Loyalty pada O’chicken Gobah Ditinjau dari Ekonomi Syariah [Skripsi]. In Universitas Islam Negeri Sultan Syarif Kasim Riau. https:\/\/repository.uin-suska.ac.id\/31446\/\r\nMansur, T. (2008). Faktor-faktor yang Mempengaruhi Kualitas Pelayanan Publik Pada Bagian Bina Sosial Setdako Lhokseumawe. Universitas Sumatera Utara, Medantara, Medan, 119.\r\nNurdin, I. (2019). Kualitas Pelayanan Publik. Media Sahabat Cendekia.\r\nNurlina, Milasari, & Indah, D. R. (2019). Pengaruh Kualitas Pelayanan, Harga dan Lokasi Terhadap Keputusan Penggunaan Jasa Pengiriman Barang PT. Citra Van Titipan Kilat Kota Langsa. Jurnal Samudra Ekonomika, 3(1), 1–8.\r\nPinaraswati, S. O. (2021). Analisis Pengaruh Harga, Promosi, Reputasi, dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Wedding and Event Organizer di Surabaya. Gema Ekonomi, 10(2), 125–143.\r\nPrabowo, W. A. (2018). Pengaruh Digital Marketing terhadap Orgnaizational Performance dengan Intellectual Capital dan Perceived Quality sebagai Variabel Intervening pada Industri Hotel Bintang Tiga di Jawa Timur. Jurnal Manajemen Pemasaran, 12(2), 101–112.\r\nPramestyan, M. E. M., & Tiarawati, M. (2025). The Effect of Customer experience and Service Quality on Purchase Decision of Event & Wedding organizer Services (Study on Event & Wedding organizer Seven Production). Jurnal Riset Manajemen Sains Indonesia, 16(1), 98–113.\r\nPramono, A., Tama, T. J. L., & Waluyo, T. (2021). Analisis Arus Tiga Fasa Daya 197 Kva Dengan Menggunakan Metode Uji Normalitas Kolmogorov-Smirnov. Jurnal RESISTOR (Rekayasa Sistem Komputer), 4(2), 213–216. https:\/\/doi.org\/10.31598\/jurnalresistor.v4i2.696\r\nRusdiyanto, W., Suranti, S., & L. (2021). Analisis Pengaruh Kualitas Pelayanan pada Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Mediasi. Efisiensi: Kakian Ilmu Administrasi, 18(1), 15–28.\r\nRuspawati, D. P. H., & Ristanto. (2018). Strategi promosi digital untuk pengembangan pariwisata kota Magelang. Jurnal Jendela Inovasi Daerah, I(2), 1–20.\r\nSianturi, T., Anggraini, S., & Deswana, M. L. U. (2025). Analisis Regresi Linier Berganda Dalam Estimasi Faktor-Faktor yang Mempengaruhi IPM di Sulawesi Selatan. Jurnal Ilmiah Multidisipline, 3(5), 435–445.\r\nSimanjuntak, O. D. P., Purba, I., & Pasaribu, E. S. (2025). Pengaruh Pengalaman Pelanggan dan Kualitas Pelayanan Tehadap Loyalitas Pelanggan Restoran Nelayan Medan. Jurnal Mutiara Manajemen, 10(1), 43–51.\r\nSugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.\r\nWulandari, G. A., Ayu, G., Riski, A., & Prajitiasari, E. D. (2021). The Role of Customer experience Mediates the Effect of Service Quality and Price on Switching Intention in Bali Hotels. Journal of International Conference Proceedings (JICP), 4(2), 60–70.\r\nWulandari, R. T., Masita, T. E., & Wijayanto, W. (2026). Pengaruh Word of Mouth, Kualitas Pelayanan, Persepsi Harga dan Pengalaman Pelanggan Terhadap Keputusan Pelanggan Untuk Menggunakan Jasa Salon Salon Jay di Patikraja. ProBisnis: Jurnal Manajemen, 17(1), 491–501."
    }