PERANCANGAN START-UP BUSINESS E-COMMERCE “CREATEEZ” MENGGUNAKAN METODE DESIGN THINKING

Ramadhan, Dany (2022) PERANCANGAN START-UP BUSINESS E-COMMERCE “CREATEEZ” MENGGUNAKAN METODE DESIGN THINKING. Undergraduate thesis, Universitas Nusantara PGRI Kediri.

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Abstract

Penelitian ini bertujuan untuk merancang sebuah website e-commerce yang bernama Createez, start-up yang bertujuan untuk memberdayakan desainer independen dan brand owner kecil atau menengah, yang kami sebut sebagai kreator, dengan menciptakan platform untuk menghubungkan antara kreator, marketplace, dan produser. Teknik yang digunakan dalam penelitian ini yaitu kuantitatif sebagai mengukur model design website. Dengan design thingking melalui tahapan : Emphatize, define, ideate, prototype, dan testing. Hasil dari penelitian ini menyatakan bahwa website Createez dapat membantu mengatasi permasalahan para brand owner (kreator) seperti manajemen fulfilment, permodalan, dan stok produk yang kerap kali tersisa.

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