Determinan Keputusan Pembelian Konsumen pada Restaurant di Kediri

RAHARJO, ITOT BIAN and SOEDJOKO, DODI KUSUMA HADI and Sasongko, Muhammad Zuhdi (2021) Determinan Keputusan Pembelian Konsumen pada Restaurant di Kediri. Jurnal Ilmu Ekonomi Al-Anwar, 11 (2). pp. 1-12. ISSN 2620-8407

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Abstract

This study examines the specific purpose of analyzing the buying decision-making process and the factors that determine purchasing decisions, namely partial or partial changes in the quality of advertising and products and services at Keboen Rodjo Resto Kediri. Survey data is obtained by spreading the questions (keys) over the document. This study uses the number of people who eat at Resto Keboen Rodjo and Kediri. When the sample identification is provided by the emergency control system. The tests used are multiple back test, t-test, F-test, and decision test. The results of this study indicate that advertising, product quality and service quality have a positive and significant effect on purchasing decisions. The results of this study indicate that all changes in the study simultaneously have a positive and significant impact on decision making.

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