ANALISIS PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA DRIVER GO-JEK DI KOTA KEDIRI

Much Agus, Faisal and Basthoumi, Mushlih and Amat Pintu, Batu (2021) ANALISIS PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA DRIVER GO-JEK DI KOTA KEDIRI. Undergraduate thesis, Universitas Nusantara PGRI Kediri.

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Abstract

The purpose of this study was to determine the effect of reward and punishment on the performance of Go-Jek drivers in Kediri. This research uses a qualitative approach with a causal associative technique. The population of this research is Go-Jek drivers in Kediri City. The sampling technique suggests an accidental sampling approach with a total of 40 respondents. The data collection technique used a questionnaire. The research instrument used validity and reliability tests. Hypothesis test used is t-test and f-test. Based on the results of research partially and simultaneously shows that reward and punishment have an effect on the performance of Go-Jek drivers in Kediri.

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