PERBANDINGAN METODE NAÏVE BAYES DAN SVM UNTUK MENGEVALUASI ULASAN KEPUASAN WISATAWAN DI KABUPATEN KEDIRI

Hidayat, Moh Taufik (2026) PERBANDINGAN METODE NAÏVE BAYES DAN SVM UNTUK MENGEVALUASI ULASAN KEPUASAN WISATAWAN DI KABUPATEN KEDIRI. Undergraduate thesis, Universitas Nusantara PGRI Kediri.

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Abstract

Penelitian ini bertujuan untuk mengetahui proses analisis sentimen terhadap ulasan kepuasan wisatawan menggunakan metode Naive Bayes dan Support Vector Machine (SVM), serta membandingkan performa kedua metode tersebut. Data yang digunakan berupa ulasan wisatawan yang diklasifikasikan ke dalam sentimen positif, netral, dan negatif. Tahapan penelitian meliputi pengumpulan data, preprocessing teks, proses klasifikasi, serta evaluasi kinerja model menggunakan metrik akurasi, presisi, recall, dan f1-score. Hasil penelitian menunjukkan adanya perbedaan performa antara metode Naive Bayes dan Support Vector Machine dalam melakukan analisis sentimen ulasan wisata.

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