E-Commerce Marketplace Usage by Online Shoppers in Indonesia: Reasons and Barriers (Case Study in Tokopedia.com)

<font style="vertical-align: inherit;"><font style="vertical-ali, <font style="vertical-align: inherit;"><font style="vertical-ali and <font style="vertical-align: inherit;"><font style="vertical-ali, <font style="vertical-align: inherit;"><font style="vertical-ali (2016) E-Commerce Marketplace Usage by Online Shoppers in Indonesia: Reasons and Barriers (Case Study in Tokopedia.com). In: UG Economic Faculty-Conference, 2016, Jakarta.

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Abstract

Increasing in demand, directly affect the development and innovation in a variety of systems. For example in trading system. We do not necessarily have to go to the store or supermarket to buy product that we need. E-commerce or well known as online shopping site has begun to develop in Indonesia. For Indonesian people who live in remote areas do not need to go to the city to buy a desired product, because online payment system and expedition delivery is now available. Tokopedia is one of the biggest online shopping website Indonesia. Tokopedia can be accessed free either by the seller or buyer. In this study the researchers want to find out the reasons and barriers faced by buyers when transacting in Tokopedia. The study has also been conducted to find out wether there is any relation between age and product variations, age and easy payment.job and product variations,job and easy payment The data obtained by sending a questionnaire to the respondents via Tokopedia Message. The data which is complete and can be further processed are 447 respondents. To describe the reasons and barriers faced by consumers, the researcher use stastistical descriptive analysis, and for hypothesis testing is by using chi-square.

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