ANALISIS PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA JASA OJEK ONLINE GRAB KOTA KEDIRI

Marlina, Nana and WINARKO, SIGIT PUJI and LINAWATI, LINAWATI (2023) ANALISIS PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA JASA OJEK ONLINE GRAB KOTA KEDIRI. Undergraduate thesis, Universitas Nusantara PGRI Kediri.

	Text (Full text) RAMA_62201_19102010099.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (452kB) | Request a copy
	Text (Similarity) RAMA_62201_19102010099_SIMILARITY (1).pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (912kB)
	Text (Cover sd BAB 1 + References) RAMA_62201_19102010099_0716057101_0708048501_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (309kB)
	Text (BAB 2) RAMA_62201_19102010099_0716057101_0708048501_02.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (143kB) | Request a copy
	Text (BAB 3) RAMA_62201_19102010099_0716057101_0708048501_03.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (143kB) | Request a copy
	Text (BAB 4) RAMA_62201_19102010099_0716057101_0708048501_04.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (202kB) | Request a copy
	Text (BAB 5) RAMA_62201_19102010099_0716057101_0708048501_05.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (84kB) | Request a copy
	Text (References) RAMA_62201_19102010099_0716057101_0708048501_06_ref.pdf - Bibliography Available under License Creative Commons Public Domain Dedication. Download (109kB)
	Text (Lampiran) RAMA_62201_19102010099_0716057101_0708048501_07_lamp.pdf - Accepted Version Restricted to Registered users only Available under License Creative Commons Public Domain Dedication. Download (265kB) | Request a copy

Abstract

This study has the objective of how the influence of price, promotion, and service quality on Grab customer satisfaction in Kediri City. In taking this sample using the techniquepurposive sampling by using a causal quantitative approach and calculations based on the Slovin formula so that a sample of 100 respondents was taken. This study makes use ofGoogle form which has been tested for its validity and reliability to distribute questionnaires for data collection. Data analysis technique usedSPSS version 23 in researchfor the hypothesis and the coefficient of determination. The results obtained prove that price, promotion and service quality all have a significant positive influence on customer satisfactionGrab in the Kediri City area. It is hoped that with this research, it will make customers feel satisfied in using it and the company can also improve its competitiveness much better

Actions (login required)

View Item